7 Ideas for Multi-Channel Breakthroughs

At AFP-NYC’s Fundraising Day in New York, leaders from the Smithsonian Institution and American Jewish World Service led a discussion on multi-channel fundraising programs. Covering the event, the Nonprofit Times shared seven key ideas in this article that’s well worth a read. The bottom line – “You need to be everywhere your donors are”  – meaning social media, direct mail, mobile and email all need to find a way into your fundraising strategy. To give you an idea of what this looks like, the Smithsonian has 64 unique touchpoints with donors throughout their year-end campaign in November and December. Having a compelling collection of video stories on Original Tales is a great source of content, and a powerful way to engage donors – give us a call and we’ll happily share some ideas for how you can put video stories at the center of your next multichannel fundraising campaign.